Click on the down arrow at each time to learn more about each RESACON event and/or session.
* Sessions are subject to change.
DAY ONE – Saturday, July 29, 2023
Day One:
Saturday, July 29, 2023
RESACON Exhibitors will be allowed to set up.
By invite for RESACON Volunteers.
If speakers wish to test their presentation please make your way to your designated room to test. If no one is in the room find staff for assistance.
This session requires a separate registration & fee to attend.
This session requires a separate registration & fee to attend.
This session requires a separate registration & fee to attend.
In this RESACON Bonus Session, you will gain valuable insights into understanding the luxury client and the luxury real estate market. From start to finish, we will guide you through the entire process of attracting and serving the elite market, allowing you to establish fruitful connections and foster relationships with luxury homeowners and agents.
Click Here to Learn More
By invited for RESA® National BOD and HQ staff.
By invite only for the RESA Leaders.
Headshot Micro Sessions by Katie Hickenbottom Photography & Design
$50 | 5 Min Headshot Session | 2 Edited Images
Click here to reserve your session!
RESACON Attendees can check-in and receive their badge to gain access to the events.
RESACON Attendees are invited to a networking event.
No host bar sponsored by R&R Financial and Staging Studio
DAY TWO – SUNDAY, July 30, 2023
6:30 am to 8:15 am
BREAKFAST – open to all attendees
Day Two:
Sunday, July 30, 2023
Open to all RESA® members in the Grand Ballroom
Day Two:
9:00 to 10:30 a.m.
KEYNOTE SESSION
Ridiculously Easy to Do Business With attendees will learn:
- Better understand the causes of growing client impatience and frustration.
- Be able to identify and correct points of “friction” in you client service offering.
- Generate far more positive online reviews and referrals by creating a legion of loyal fans.
- Learn how to future-proof your business by becoming ridiculously easy to do business with.
Coffee break 10:30-10:50
Day Two
11:00 a.m. to 12:20 p.m.
Choose One Breakout Session to Attend:
Attendees of this session can expect to learn:
- What to do when the same old strategies no longer work in your home staging business.
- How to evaluate your vision to create the business model that works for you.
- How to re-align your marketing message.
- How to take big leaps with minimal risk.
Inside the Real Estate Broker’s Mind: And what you can do about it:
- Home stagers will be able to understand more about what a real estate broker is thinking about on a daily basis.
- Attendees will learn what are the attitudes about staging in different size brokerages and in different parts of the country.
- Learn how a staging company can become a close partner with a broker to cement the business.
- Stagers will learn how to be a part of the overall solution and marketing experience of the broker.
Bigger Isn’t Better – The Value of a Small Business is a Big Deal Attendees will learn:
- Defining your goals as an Entrepreneur.
- Building a Business based on your values.
- Saying “NO” to the hustle culture.
- Understanding the small business competitive advantage.
Lunch 12:20 to 1:50 p.m. – Included for all attendees
Day Two
2:00 to 3:20 p.m.
Choose One Breakout Session to Attend:
Wholesale, Retail and Everything In Between. How To Super-Charge Your inventory Buying attendees will learn:
- Learn how to shop showrooms effectively.
- Maximize your business profits by who you buy from.
- Strategize the shipping of your orders.
- Streamlining your inventory for maximum profits.
- What it is education marketing?
- How to create a class that will educate agents and turn them into your salesforce.
- What agents need to know about your business to sell you to their clients.
- What benefits you should create for your new preferred partners.
- What to do with your new salesforce to keep them selling and loyal.
- Why does branding matter for a home staging business?
- What are the key elements and considerations for your brand?
- Why are you hiding behind your portfolio? Understanding why YOU are the key element of your brand and how social influence can work in your favor.
- What tools or services can you use to create consistent and professional
branding?
Coffee break 3:20 to 3:40 p.m.
Day Two
3:45 to 5:05 p.m.
KEYNOTE SESSION or BREAKOUT SESSION
Join us for an exclusive demo hosted by RESA® Partner, Strange DNA and discover how their all-in-one software platform can streamline your home staging business.
You will get a comprehensive understanding of how Strange DNA’s all-in-one solution can benefit your home staging business. Don’t miss this opportunity to take your business to the next level.
Day Two
7:00 to 10:00 p.m.
NETWORKING + AWARDS
Join attendees, exhibitors, the RESA® National Board, and RESA® HQ for an awards dinner to celebrate the 15th Annual Home Staging Industry Awards.
No host bar sponsored by R&R Financial and Staging Studio
DAY THREE – Monday, July 31, 2023
6:30 am to 8:45 am
Breakfast – Open to all attendees
Day Three:
9:00 to 10:30 a.m.
KEYNOTE SESSION or BREAKOUT SESSION
How to “Sell” with Grace, Ease & Flow attendees will learn:
- How to embrace sales and feel more empowered.
- Use the Sales As Service Conversation Outline & Scriptmaker to make any sales conversation more productive—and more likely to close.
- Will give attendees who aren’t sales people a tangible and effective boost in confidence and skills.
- Release pushy, manipulative sales tactics in favor of building long-term relationships of trust.
- Shift focus to the kind of servant leadership sales approach that drives repeat business.
Diversify Your Home Staging Business attendees will learn:
- Benefits of adding virtual staging as an add on service to your traditional staging services.
- Importance of professional photography and what type of photos make for the best virtually staged images.
- How to set your prices for virtual staging. Learn to compete on quality of product vs. price.
- Apply Design Product Overview
Coffee break 1o:30 to 10:50 a.m.
Day Three:
10:50 to 12:10 a.m.
Choose One Breakout Session to Attend:
WHAT HOME STAGERS AND DESIGNERS CAN EXPECT FROM THIS RESACON SESSION:
1. Understand the factors that go into pricing.
2. Calculate the true cost of a project.
3. Compare various pricing methods.
4. Formulas for creating a proposal.
5. Sales tax considerations.
- Gain awareness of how your current thinking, talking, and marketing strategies may be limiting business growth.
- Identify and define the true value proposition of home staging services.
- Develop a new perspective and messaging framework to more effectively promote and market your home staging business.
- Create a targeted list of the ideal real estate agents to collaborate with to expand your home staging business and increase referrals.
Attendees of the How to Work on Your Business, Not in Your Business: Stop Controlling and Start Delegating to Achieve Massive Growth Session Will Learn:
- Hiring the right employee or employees is key.
- Why proper training and ongoing training of employees is needed.
- How to monitor customer expectations and satisfaction by the entire team.
- Why constant communications from the owner to the team is essential in running your home staging and/or design business.
- How to lead your team by setting goals
Attendees will learn:
- Who you can partner with.
- What it takes to be an instructor.
- Where you can teach classes.
- Why teaching CE sets you apart in your field.
- How educating agents will elevate your professional credibility and help grow your business without a sales pitch.
Lunch 12:10 to 1:10 p.m. – Included for all attendees
Day Three:
1:25 to 2:45 p.m.
Choose One Breakout Session to Attend:
Attendees of this session can expect to learn:
- Best practices for designing short-term rentals
- How to identify and target short-term rental clients
- Strategies for scaling your STR business
- The problems associated with using 1099 subcontracted employees and how to avoid them.
- Ramifications to your business should a 1099 subcontracted employee gets hurt on the job.
- The dangers of NOT having a Subcontractor Agreement.
- How Worker’s Compensation applies to W2 and 1099 subcontracted employees.
- Identify and list the important components of a service contract.
- Discover the importance of implementing a logistics framework for your home staging business to eliminate common questions such as what is the install address, arrival time, and access details.
- Learn how to efficiently gather and store all necessary logistics information for each project in a centralized location.
- Explore how to optimize your digital calendar to function as your logistics hub, simplifying your team’s workflow and eliminating the need for additional apps.
- Master strategies for maximizing your logistics team’s time and scheduling, streamlining your staging operations, and ultimately expanding your staging company’s growth.
The Six-Figure Open Forum provides a platform for Six-Figure Stagers to share their ideas, knowledge, and experiences with each other. The purpose of the forum is to create a space for open dialogue and exchange of ideas with other stagers on a similar level and who are experts in their field. The Six-Figure Open Forum will encourage learning and growth, to gain insights and inspiration that will help advance professionalism and excellence in your business.
Learn about the facilitiaers here.
Coffee break 2:45 to 2:55 p.m.
Day Three:
3:00 to 4:30 p.m.
Choose One Breakout Session to Attend:
- Why diversifying your revenue is useful in an uncertain economy.
- How to structure a design service offering that meets clients where they are at.
- Common full-service pricing models that are profitable.
- Marketing your new offering.
Attendees of the Building Your Brand By Design RESACON session can expect to learn:
- Where to begin. Attendees will gain a comprehensive understanding of their home staging or design business and learn effective strategies to shape their staging aesthetics in order to attract a more desirable and sustainable clientele.
- Jason Saft will equip attendees with the skills to recognize their ideal long-term customer and effectively engage with them to develop a steady stream of business.
- Attendees will understand the significant impact of social media as a powerful marketing tool for home stagers and acquire the knowledge and skills to produce compelling, relevant, and efficient content.
- Attendees will discover expert design techniques that can transform any space and learn how to use these tricks to create captivating marketing images that enhance the appeal of your home staging business.
- Understand the physiological reaction in our bodies to color (hormonal reactions such as raising blood pressure, nervous, anxiety, joy calmness etc.)
- Understand how color can affect human behavior (negative, positive).
- How to create a certain mood with using color combinations and tonal values effectively.
- Understand the importance of cultural and religious differences when working with a client.
Announcing facilitators soon.
Day Three:
4:45 p.m. – 5:15 p.m
In the Main Ballroom
DAY four – Tuesday, August 1, 2023
BONUS – Shop the RBG Vendors @ Market
RESA Buying Group Tour of Las Vegas Market Showrooms
Sign up when you purchase your RESACON ticket
RESACON attendees can meet at the front of the M Resort at 8 am for One-Way Transportation to LV Market or meet in the lobby of building A at LV Market at 10 am.
Led by Yolanda Tillman, RESA® National Chair-Elect
Presented by Real Estate Staging Association
Additional registration is required to attend Las Vegas Market. You can register for free at https://www.lasvegasmarket.com/.
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