New Home Stagers are oftentimes bogged down in the logistics of the actual day-to-day staging, that they don’t give much thought or effort to establishing a consistent and professional brand.
Your brand can establish credibility with your potential clients and define how you are different in your market or niche.
Melinda Christman and Anna Neal talk through 7 key opportunities for branding your company, including how YOU show up as an integral part of the brand. With today’s technology, you can manage many aspects of your branding in-house, with minimal experience and investment.
What home stagers and designers can expect to learn Melinda Christman and Anna Neal at RESACON:
- Why does branding matter for a home staging business?
- What are the key elements and considerations for your brand?
- Why are you hiding behind your portfolio? Understanding why YOU are the key element of your brand and how social influence can work in your favor.
- What tools or services can you use to create consistent and professional
branding?
Who are Melinda christman and Anna neal?
Since Olive + Opal was founded in 2017, the team has been offering fresh and fun style to sophisticated realtors, flippers and homeowners in the central St. Louis area.
“We love curating pieces from local businesses and blending classic-yet-contemporary elements that evoke interest and inspire sales.” – Anna Neal
Co-Founders, Melinda Christman and Anna Neal were in the advertising and finance industries prior to diving into the home staging industry. Six years later, Olive and Opal’s work has been featured in social media by major brands including: Wayfair, Z Gallerie, Hayneedle, AT&T, Leftbank Art, LiketoKnowIt, and the Magnolia Network. The company has also been featured in press by Design STL, Ladue News, Abode Magazine, Apartment Therapy, KSDK – Show Me St. Louis, and Voyage STL.
“We are lucky to be able to pair our passion and skills to help our St. Louis clients to prepare their homes for the market. We love our jobs and we are pumped to share what we know and what we’ve learned along the way with our followers.” – Melinda Christman
Anna Neal was recognized in 2022 by the Real Estate Staging Association® as the RESA® Best Vacant Home Stager of the Year, United States, and the team was awarded RESA® Best Vacant Home Staging Team of the Year, North America.