Since 2004, Bobbie McGrath has been making homes more marketable through her home staging and consulting services, having worked on nearly 9,000 properties. Her focus on occupied properties led her to create the Occupied Consultations Specialist® designation, and she has been committed to improving her craft by seeking out insights to overcome common challenges.
When it comes to discussing staging, particularly with occupied properties, Bobbie has often encountered agents who hide behind the phrase, “I can do it myself.” She found this frustrating and wearisome, as she wondered if her explanation of the service’s benefits was lacking. She always emphasized that staging wasn’t just about making a house look pretty but about making it marketable. While this approach did open doors to additional agents, the message somehow became muddied.
Recently, while giving a 5-minute presentation to a networking group in her hometown of Raleigh, NC, Bobbie’s quest for insight came to fruition. In those 5 minutes, Bobbie clearly articulated the value of home staging in the real estate industry, why the right agents should join her, and how everyone in the room could be a valuable referral resource. The results were astounding, as Bobbie received numerous “warm” leads from the group of 42 various business owners. Even she was surprised by the success of her presentation. Join Bobbie’s RESACON session to learn more about how you too can achieve similar results!
What home stagers and designers can expect from Bobbie mcGrath at RESACON:
- Gain awareness of how your current thinking, talking, and marketing strategies may be limiting business growth.
- Identify and define the true value proposition of home staging services.
- Develop a new perspective and messaging framework to more effectively promote and market your home staging business.
- Create a targeted list of the ideal real estate agents to collaborate with to expand your home staging business and increase referrals.
Who is Bobbie McGrath?
Bobbie is an expert in leadership, communication, motivation and change management. She is passionate about encouraging individuals and organizations achieve their maximum potential and possesses a skill for influencing her audience to gain clarity, focus and direction. Her ability to establish collaborative and long lived business relations with agents has provided her with keen insights into their world. She reveals these insights individually with her coaching clients and, as a group, with those who’ve joined her latest training course “Agent Marketing School- Home Stager’s Edition!” as well as her award-winning course, Occupied Consultation Specialist
In addition, Bobbie has an infectious enthusiasm known to captivate home sellers and agents alike. Agents report how collaborating with her has “transformed their business” and “created a highly effective marketing plan” many of their competitors do not offer. She has a unique way of connecting with people and drawing them in. She is a natural storyteller leaving home sellers with a positive and empowered experience. Even better? Her recommendations produce outstanding results!
Bobbie is also an experienced public speaker who is well-versed in a variety of topics. She has a wealth of experience in delivering speeches, lectures and seminars and is extremely adept at understanding the needs of her audience and tailoring her presentations to meet them.
In summary, Bobbie possesses a wealth of professional experience and expertise that she can draw upon from her many years as a successful business owner and consultant. After 19 years and nearly 9,000 stagings to her credit, Bobbie McGrath is an exceptional trainer and coach who understands the many challenges of the solopreneur business owner!